Is DIY 2.0 really a threat to Market Research? A lively YouTube video debate with Ray Poynter, Edward Appleton, Kathryn Korostoff, & Nikki Lavoie. About Ray: Ray has spent the last 40 years at the Read More
Living in a world where professions and trends are constantly evolving, it is important to designate time towards learning what is new in your industry. The best way to build on your knowledge gained through Read More
One of the most interesting areas of digital infrastructure that companies are putting in place today are ‘Digital Experience Platforms’ (DXPs). Digital disruption is the flip side of digital opportunity and it’s an unstoppable force. Read More
Procter & Gamble’s chief brand officer recently told the digital advertising industry that it needed to grow up. Doing so prompted frustrated chief marketing officers (CMOs) to take their advertising in-house, in recognition of the Read More
Here’s where to start if you want to build your following, raise your status and become an influencer on the business social media platform. Jim Keenan says he’s probably on LinkedIn more than he should Read More
Crisis communication is a fascinating subject – and there’s no shortage of current material to put under the microscope. Cricket Australia, banks, KFC, data breaches – you could spend weeks pulling this stuff apart. During Read More
Four leaders who inspire hope A commonly asked question among professionals is ‘who inspires you?’ This question can be difficult to answer concisely as, truth be told, there are so many inspirational figures that can Read More
The word ‘rural’ comes with many connotations – gumboots, sheep, remote, tractors… Very few think of precision agriculture, digital technology, 5G and an evolving breed of rural consumer. The modern farmer is part of a Read More
The Chief Marketer’s Role In Digital Transformation: Q&A With ‘Global CMO’ Author Greg Paull Digital transformation is the topic on everyone’s lips these days, particularly in marketing circles. What it is, how it manifests and, Read More
The evolving nature of social media brings about a constant stream of buzzwords and trends. The latest? Ephemeral content. According to Digital Marketing Institute, the term was brought into the mainstream by Snapchat, the term Read More
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