Chairperson Report: August 2019

August 9, 2019 0

Welcome to the latest edition of the Australian Marketing Institute newsletter. The Australian Marketing Institute has been working towards the goal of advancing the recognition of marketing as a true profession and providing value to our Read More

Forget Content Marketing. Think Content Experience

March 28, 2019 0

Originally written for Bandt, in this opinion piece, former GM and founder of Colloquial Australia for J.Walter Thompson and lecturer at Macleay College Zeina Khodr (pictured below) discusses why marketers need to think beyond ‘marketing’ their Read More

CEO Update: August 2018

August 29, 2018 0

Our purpose is to provide cutting edge marketing theory and practice to fuel progress in the careers of professional Marketers. So how are we going against our purpose? According to our June 2018 Member research, Read More

The Ever-Changing Marketing Technology Landscape

May 16, 2018 0

Back in April at the MarTech Conference in San Jose, California, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape. So why does it keep growing? Marketers and vendors keep finding Read More