In an Australian first, Tasmania has become the first state in the country to launch a dedicated brand store on Amazon Australia. The move represents a strategic investment by the Tasmanian Government to provide additional support Read More
Empowering your teams to execute is critical to marketing enablement. The field of B2B marketing and sales is undergoing an exciting transformation, making it critical for organizations to obtain the skills and tools necessary to Read More
What’s on the horizon for professional development (PD) in 2020? ASAE’s Professional Development Section Council emailed a survey to PD professionals with the goal of better understanding how associations are keeping up with new and emerging trends. Read More
Many have written about what makes the ideal mentor, however comparatively less attention has been given to the other partner- the mentee. Like mentorship, menteeship requires specific behaviors — without which the mentee’s success may be threatened, Read More
TV! Radio! Internet! And now, even your Tinder account! Everything is plagued by marketing. In these prevalent conditions, it is obvious that you’d want to dip your toes in and try it for yourself. Marketing Read More
Sometimes you get a wake-up call in a way you least expect, writes Nina Christian, FAMI CPM. Recently, I had the privilege of attending the Youth Marketing Conference 2019. As far as marketing conferences go it Read More
“What’s the value proposition?” … “What do I get for my money?” are just some the questions we often ask ourselves when confronted with a purchase dilemma, which are then quickly followed up with comments: “That’s expensive” or “It’s Read More
Karen Spiller Principal, John Paul College, CPM Demetri Hughes recently awarded Karen Spiller OAM, Principal of John Paul College her Certified Practising Marketers (CPM) certificate. Karen is the immediate past National Chair of the Association of Heads of Independent Read More
Marketing and communications skills are used throughout business and government sectors in Australia, as both the domain of specialists within an organisation or skills that form part of the competency set for specific roles. As Read More
Founded by Nina Christian (Director, Braveda) in March 2018, The ‘Launch Your Marketing Career (LYMC)’ Facebook group has acquired more than 1900 members! The Launch Your Marketing Career Event Roadshow was founded with the Read More
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