Why be a Mentee?
Are you an early career marketer wanting to take your career to the next level? Or do you know someone interested in launching their marketing career? It’s no secret that having a mentor benefits professionals Read More
Marketing Career
2020 Emerging Marketer Stories – Bianca Ling & Luke van der Beeke
What did you learn from your experience in the program? Bianca: The AMI Emerging Marketers Program is a fantastic experience that anyone starting out in their career should have. The course had clearly defined modules which Read More
3 Reasons to Become a Mentor
Why be a Mentor? We’re firm believers that together we are stronger. Through the knowledge we share, the connections we build and support we provide to each other, we can grow a strong and reputable Read More
Tasmania Launches on Amazon
In an Australian first, Tasmania has become the first state in the country to launch a dedicated brand store on Amazon Australia. The move represents a strategic investment by the Tasmanian Government to provide additional support Read More
CMOs Can Boost Marketers’ Capabilities in 2020 and Beyond
Empowering your teams to execute is critical to marketing enablement. The field of B2B marketing and sales is undergoing an exciting transformation, making it critical for organizations to obtain the skills and tools necessary to Read More
8 professional development trends to watch out for in 2020
What’s on the horizon for professional development (PD) in 2020? ASAE’s Professional Development Section Council emailed a survey to PD professionals with the goal of better understanding how associations are keeping up with new and emerging trends. Read More
Six tips to be a good mentee
Many have written about what makes the ideal mentor, however comparatively less attention has been given to the other partner- the mentee. Like mentorship, menteeship requires specific behaviors — without which the mentee’s success may be threatened, Read More
5 questions to ask before choosing a marketing course you love
TV! Radio! Internet! And now, even your Tinder account! Everything is plagued by marketing. In these prevalent conditions, it is obvious that you’d want to dip your toes in and try it for yourself. Marketing Read More
CPM Spotlight: Why Helping Marketing Graduates is so Important with Nina Christian
Sometimes you get a wake-up call in a way you least expect, writes Nina Christian, FAMI CPM. Recently, I had the privilege of attending the Youth Marketing Conference 2019. As far as marketing conferences go it Read More
Mentoring for Emerging Marketers: Creating a community, securing our profession’s future
“What’s the value proposition?” … “What do I get for my money?” are just some the questions we often ask ourselves when confronted with a purchase dilemma, which are then quickly followed up with comments: “That’s expensive” or “It’s Read More