The power of insight-driven marketing with Benetas

April 16, 2020 0

As the 2020 AMI Awards for Marketing Excellence starts the countdown to close nominations, we take an in depth look into 2019 National Data-driven Marketing winner, Benetas‘ campaign ‘Winning via a Data Driven Marketing Strategy’. Their award-winning Read More

The Internet of Behaviours

December 4, 2019 0

The Internet of things (IoT) is no longer some far off future prediction borne from the minds of sci-fi enthusiasts. IoT, the connecting of any electronic device to the Internet, is well and truly here. Read More

Using data to inform the way forward

April 10, 2019 0

As digital channels continue to claim a growing share of audiences’ attention, organisations are increasingly turning to digital marketing tactics to grow sales, and build long-term brand awareness. With these new opportunities comes a new Read More

Australia’s First Cognitive AI Media Buying Platform

August 16, 2018 0

Paul Wallbank from Mumbrella  recently announced that Australia’s first cognitive AI technology has been brought to Australia by Beyond Intent, the newly appointed reseller of the AI driven performance media buying platform, Sqreem. Cognitive AI brings Read More

The Future CMO 2018

July 2, 2018 0

Procter & Gamble’s chief brand officer recently told the digital advertising industry that it needed to grow up. Doing so prompted frustrated chief marketing officers (CMOs) to take their advertising in-house, in recognition of the Read More