Privacy Matters – three questions to ask before your next marketing campaign

Are you bound by the EU’s General Data Protection Regulations (GDPR) requirements? Can visitors easily understand how their data will be used by you? When was the last time your company reviewed its Privacy Policy?

 We live in a changing data world and making sure your client’s personal information is handled, stored and accessed the right way is now an important part of every marketing campaign that seeks to collect data.

Are you bound by the GDPR requirements? 

If your website is collecting cookies or personal information from people from the European Union, you may be required to meet the EU’s General Data Protection Regulations (GDPR). Embedding good data practices in your business will protect your organisation.  Now might be a great time to ask if your internal policies and public facing policies are best-practice compliant.

Can consumers easily understand how their data will be used by you?

Does your website clearly indicate how the personal data you collect will be used, how an individual can access it, ask for it to be changed or even ask for it to be deleted? Making sure your privacy policy and your consent practices clearly explain this information is an important step to good privacy practice. With today’s growing focus on privacy and data now is a good time to check if your organisation meets Australian privacy law and if needed GDPR requirements.

When was the last time your company reviewed its Privacy Policy?

Making sure your marketing activities are privacy compliant is the first step, which requires a review of your public facing Privacy Policy. The second is making sure your internal processes stack up in terms of protecting the personal information you collect, store and use. When was the last time your external and internal policies were updated or checked against Australian privacy law?

The AMAA can support your organisation with a privacy review service to help you understand the potential risks to your business. If you’d like to know more about the service click here or call Heather Craven on 02 9954 9800 or by email.