“My career trajectory is fuelled by my inclination for surrounding myself with senior business and marketing mentors (shout out to my trailblazing GM Chrissie Maus!) so I’m thankful for the platform AMI provides to connect with like-minded people. ” – Michelle Fifi Read More
It’s a fascinating exercise, especially for those of us who have been in the industry for a while. There are Wikipedia articles and HubSpot blogs that make it clear that this is a profession that is difficult to nail Read More
Having thoroughly enjoyed watching the recent EUROS football tournament, and now that the Games have concluded – I’m awestruck with how fit, skilful and accomplished the athletes are. The hours of training, the strict routines Read More
Being a marketing professional entails more than just having a degree or working experience in the industry. Professionalism should be unmistakable in how marketers manage themselves in their professional lives while representing their personal brand Read More
If the last year taught us anything, it is the importance of resilience. It’s been a test of survival, adaptability, resilience, and endurance – especially for remote, rural and regional communities. While COVID-19 and bushfires Read More
When it comes to getting legal advice on a matter for your business, you’d get that advice from a Lawyer right? And what about strategic accounting advice? I’m hazarding a guess that you would trust Read More
Why are some advertising campaigns more effective than others? Ask ad agencies and you’ll get one kind of answer. Ask their clients, and you usually get a different one. Can someone put the two parts Read More
Embarking on a career in marketing can be rewarding and challenging. The skills required of new marketeers can feel endless: from understanding and maximising ever-evolving communications channels, to navigating the convergence of marketing and technology Read More
At AMI we love a healthy debate. In late February, tensions arose around whether social media giants like Facebook should be forced to pay publishers for the content shared across its platform under the government’s Read More
If you’re a student or graduate looking to gain practical work experience and understand a bit more about the industry, completing an internship should be at the top of your To-Do list. While internship programs are Read More
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