Having thoroughly enjoyed watching the recent EUROS football tournament, and now that the Games have concluded – I’m awestruck with how fit, skilful and accomplished the athletes are. The hours of training, the strict routines to remain in peak performance is an inspiration.
As professional marketers, we too need regular and steady forms of training in order to keep up to speed. Being recently recognised as a Certified Practising Marketer by the Australian Marketing Institute has reminded me how important it is to sustain a marketing education. Having an industry body that sets the standard is vital as it serves to both reward, as well as nurture talent across all facets of our industry.
Much like our esteemed athletes, in order to perform at our peak, we need to know what the standards are, what the best practices are, the smartest techniques to employ, the current case studies to surpass. It is this wealth of information that is literally at our fingertips and part of a deep library of knowledge that exists within the open vault of the AMI.
When looking to gain an advantage and make moves that will push your business further, faster than the competition, I can wholeheartedly encourage membership with this powerhouse of an organization. I see it much like striving to become part of a successful running club, or sports team. You want access to other ‘players’ as keen as you are to master their craft. To have resources available to strengthen your ‘game’. To perform at your ‘peak’.
Taking steps to build knowledge will not only benefit your next marketing campaign, but ultimately benefit the long term health of your career.
Don’t take my word for it – have a look at the ami.org.au today and see for yourself.
Can’t hurt to help bolster your brilliance can it?
David Flanagan CPM
Director of Content & Strategy, P2 Content Creators
With over 20 years’ experience in marketing, advertising and content creation, Flanners represents a rare combination of business acumen and creative appreciation.
This article was originally published by David Flanagan on 09 August 2021. Click here to read the full article.