Leaders, not just marketers
Investing in yourself and your team is the best decision a marketer can make now and effective leaders who support and enable this learning will be the ones who will have the highest performing marketing teams. Read More
AMI News
State of the CMO 2022 Shows Customer Acquisition and Growth Dominating the Marketing Leadership Priority List
The reset to a growth mindset across Australian organisations also shone through this year’s State of the CMO. More than four in 10 (41 per cent) said leading growth initiatives is a key priority set by the CEO in 2022. And the lever for growth is customer acquisition. Read More
Blackmores Group Launches New Marketing Capability Development Program & Receives Endorsement from Australian Marketing Institute
AMI Chair, Andrew Thornton, said: “we are proud to partner with Blackmores and provide the AMI’s support for the Vitality Brand Masters program. Ongoing professional development is critical in underpinning career progression for today’s marketer and the Vitality Brand Masters program enables marketers to build the contemporary skills and competencies required for today and into the future.” Read More
The Australian Marketing Institute Appoints Bronwyn Powell as New CEO
The Australian Marketing Institute, the leading body for marketing professionals in Australia, has appointed Bronwyn Powell as its new Chief Executive Officer. Ms. Powell brings to the role a wealth of marketing and leadership experience. Most recently, Ms. Powell was Marketing Director for Mars Food Australia Read More
Industry News
State of the CMO 2022 Shows Customer Acquisition and Growth Dominating the Marketing Leadership Priority List
The reset to a growth mindset across Australian organisations also shone through this year’s State of the CMO. More than four in 10 (41 per cent) said leading growth initiatives is a key priority set by the CEO in 2022. And the lever for growth is customer acquisition. Read More
Mumbrella360 to feature BBC, MediaCom, IAB Australia, Samsung, and more
If you’d like to attend, take advantage of a special AMI Australia discount. Reduce the ticket price by $400 by using the discount code: AMIMEMBER20 when going through the checkout. Read More
What is Conversational AI?
Having a thorough, accurate understanding of what customers truly think and feel about brands enables companies to make confident decisions to help drive their growth. Traditionally, brands have used methods such as long-form surveys and focus groups to gather feedback from their customers about their attitudes and preferences. However, the emergence of Conversational AI and advanced text analytics has enabled brands to reap the benefits of qualitative insights, at quantitative scale – letting your customers tell you what’s really important to them! Read More
Kayswell:
Thanks for your post right here. One thing I would like to say is the fact that most professional job…
James McDonald:
*Speaker Change* || Audience Group is happy to be sponsoring the Australian Marketing Institute's efforts to generate thought-provoking discussions amongst…
Peter Sinclair:
It has been a pleasure to know and work with Lee. A truly talented and AMI dedicated person. Wishing Lee…