• Leaders, not just marketers

    Investing in yourself and your team is the best decision a marketer can make now and effective leaders who support and enable this learning will be the ones who will have the highest performing marketing teams. Read More

  • AMI’s New Range of Micro-Credentials Recognise Work-Based Expertise

    Australia’s leading Marketing Institute today announced the introduction of a new range of industry based micro-credentials in partnership with VETASSESS. The AMI micro-credential provides marketers with an opportunity to strengthen their professional brand with an Australian recognised marketing certification in a range of skills; at a time when more than ever it is important to set yourself apart in a crowded market. Read More

  • Emerging Marketers Q&A: Neil Krikul

    It’s not a secret that having a mentor benefits professionals in many ways. It’s a fantastic way to build your professional network, learn new skills from a senior marketer and further your career. We recently spoke Read More

AMI News

Blackmores Group Launches New Marketing Capability Development Program & Receives Endorsement from Australian Marketing Institute

July 20, 2022 0

AMI Chair, Andrew Thornton, said: “we are proud to partner with Blackmores and provide the AMI’s support for the Vitality Brand Masters program. Ongoing professional development is critical in underpinning career progression for today’s marketer and the Vitality Brand Masters program enables marketers to build the contemporary skills and competencies required for today and into the future.” Read More

Industry News

What is Conversational AI?

May 20, 2022 0

Having a thorough, accurate understanding of what customers truly think and feel about brands enables companies to make confident decisions to help drive their growth. Traditionally, brands have used methods such as long-form surveys and focus groups to gather feedback from their customers about their attitudes and preferences. However, the emergence of Conversational AI and advanced text analytics has enabled brands to reap the benefits of qualitative insights, at quantitative scale – letting your customers tell you what’s really important to them! Read More