What Is A Community Manager And Why Are They So Important?

September 27, 2022 0

The community manager arguably plays the most important role in a social media marketing strategy as he/she engages with the organisation’s audience on a daily basis. It is essential that as the online audience responds to posts and openly voices their personal experiences with the organisation, a community manager is present to rapidly reply to audience feedback in a way that enables the audience to feel positive about the organisation. Read More

How brands are injecting creativity into digital

January 15, 2020 0

Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics. Often Digital marketing can be painted Read More

AMI Awards Stories: RSPCA #adoptabull

April 16, 2019 0

RSPCA Queensland (RSPCA QLD) partnered with Liquid Interactive to create a social media campaign that changed the way people perceive rescue bull-type dog breeds, while debunking the myths surrounding these dogs and encouraging positive conversation about Read More

Using data to inform the way forward

April 10, 2019 0

As digital channels continue to claim a growing share of audiences’ attention, organisations are increasingly turning to digital marketing tactics to grow sales, and build long-term brand awareness. With these new opportunities comes a new Read More

CMO Council gets to know Lynda Cavalera

March 14, 2019 0

CMO Council’s Marketing Magnified recently got to know AMI’s new Chair, Lynda Cavalera in an interview exploring her vision for the AMI, how AMI is working towards advancing the proficiency of marketers in Australia, along with the Read More