Learn how to use Google Marketing and grow your business online!

Look confidently to the future as we help you promote and grow your business online and help you connect with new customers and increase your revenue!

🧩 Boost Your Brand
🧩 Achieve 1st Page Rankings on Google
🧩 Grow with Digital Marketing

We bring 23+ years of experience serving SEO clients to teach you what you need to know to improve your website strategy.

What Is Covered In The 3-Hour SEO & Google Ads Workshop? 

This 3-hour SEO training course covers SEO, technical information, and tested methodologies. It also includes discussion of how other digital marketing disciplines play into SEO.

Key Learnings:

🧩 SEO fundamentals and key concepts
🧩 Web Page Analysis and website anatomy
🧩 Elements of successful SEO Campaigns
🧩 Advanced Search Commands
🧩 Site Architecture and Siloing Concepts
🧩 Elements of successful Google Ad Campaigns
🧩 How To Design A Powerful Landing Page
🧩 ROI: Setting Realistic Expectations
🧩 Measurement & Reporting
🧩 Success stories from Digital Marketing Campaigns
🧩 Free Google Tools That Every Marketer Must Have In Their Tool Box

The continually updated material (hello, new Google 2021 update!) addresses the changing face of SEO and digital marketing as a whole. Yet you’ll also learn the white hat methods Bruce Clay is known for. This is what provides lasting value to a website strategy.

Class size is limited and includes a Q&A session that assures the material is understood.

This face-to-face search engine optimisation training is presented by SEO veteran Sid Lal in Sydney CBD. Attendees learn, face to face with a master teacher, how to improve their website and increase their organic traffic and revenue.

This workshop is essential for all people seeking to learn about SEO or enhance their existing knowledge and skills. Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this workshop. This includes marketing managers, business owners, online marketers, marketing consultants, webmasters, IT managers, in-house SEO analysts, and anyone working with search engines or in the search engine optimisation and marketing industries.

Our Standard SEO workshop is a full-blown, 360-degree view of SEO, and is packed full of fundamental SEO, technical information, and tried and true methodologies – plus an introduction of other Web marketing disciplines and how they play into SEO.

With your registration, you also get a 3-month subscription to the SEOToolSet® (valued at ~$75) . These proprietary tools and reports will help you implement and check your website strategy.

Grab your seat here and qualify for 3 hours of professional development under the Australian Marketing Institute™ Certified Practicing Marketer program.

We are proud to be hosting this workshop as part of the 2020 NSW Small Business Month festival in partnership with the NSW Government.

About the Presenter:

Sid Lal, MD, Bruce Clay Australia

Sid Lal is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx, DMAI, SES, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organisation which translated into $15 million in online sales for its channel partners. He has worked with leading brands like Atos, NEC, Bata, Saavn, ICICI Lombard, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy.

You can find out more about Sid’s work here:

Bruce Clay has been a recognised leader in Search Marketing since 1996 with a focus on Search Engine Optimisation (SEO) and Google Ads.


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