CMO Council gets to know Lynda Cavalera

March 14, 2019 0

CMO Council’s Marketing Magnified recently got to know AMI’s new Chair, Lynda Cavalera in an interview exploring her vision for the AMI, how AMI is working towards advancing the proficiency of marketers in Australia, along with the Read More

Reviving Marketing: The New CMO

January 7, 2019 0

So much has been written about the prognosis for CMOs, much of it negative. It is Deloitte’s view that their future prognosis is not so bleak, but the role and function needs to evolve at a Read More

Hero, Hub and Hygiene

December 11, 2018 0

If you know anything about video marketing, chances are that you’ve heard of  Hero, Hub and Hygiene. TRAPDOOR ‘s blog looks at YouTube’s study on video content producer and user trends and behaviours. Essentially, content is divided into Read More

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