How is SA tourism bucking the trend?

October 30, 2019 0

How SA Tourism competes and wins domestically and globally against bigger budgets and brands with Brent Hill Adelaide doesn’t have an Opera House, there’s no Barrier Reef, no Uluru, and the City of Churches tag doesn’t Read More

Marcast are back! Check out their new Marketing Podcast

October 2, 2019 0

Marketing Mag’s hugely popular podcasts are back! Each episode, host Dave Jackson goes face-to-face with a senior marketer from a leading Australian brand. MarCast digs deep into their approach to strategy, branding, customer, tech, team leadership and Read More

Changing Expectations of today’s CMO

October 1, 2019 0

Hotwire spoke to Lynda Cavalera, the Chairperson of the Australian Marketing Institute, about the changing expectation of today’s CMO, and the growing impetus to embrace technology and integrated approaches. HW: Given that their role is changing Read More

Dr Ray Welling: Honest Lessons in Social Media

July 24, 2019 0

University of Sydney lecturer, former journalist and content marketer Dr Ray Welling not only teaches the next generation of content marketers, he has co-written a book about digital disruption along with papers on social media influencers. Susan Burchill from Read More

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