Ric Navarro: A Guide to championing the customer

February 27, 2020 0

Ric Navarro, AMI’s recently minted 2019 CPM of the Year, and author of best-selling book, “Marketing With Purpose: a C-suite guide to being truly customer-centric”, knows the key to achieving a customer-centric culture starts from Read More

Are marketers having an image crisis?

January 29, 2020 0

Despite the strategic business value that ‘professional’ marketers add to an organisation, there is often a lack of confidence in the profession or a poor understand of marketing – which is not just advertising, digital Read More

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