Insight Means Cause and Effect

September 27, 2022 0

A recent study we conducted ascertained that by developing a new communication strategy with customers, it would impact and improve 8 other measures of importance and dissatisfaction to customers, and significantly increase loyalty. Read More

Crisis Communications amid the COVID-19 outbreak

May 21, 2020 0

The following is not another run-of-the-mill coronavirus update I assure you, but my observations as a marketer and how to harness branding opportunities without compromising on integrity in your crisis communication writes Kimberley Lim, Deputy Read More

Content Marketing In The Age Of Coronavirus

April 8, 2020 0

In these uncertain times businesses of all sizes have been impacted and the pandemic is industry agnostic. We don’t know how long this crisis will last. Social distancing has become the new buzzword and Work Read More

Ric Navarro: A Guide to championing the customer

February 27, 2020 0

Ric Navarro, AMI’s recently minted 2019 CPM of the Year, and author of best-selling book, “Marketing With Purpose: a C-suite guide to being truly customer-centric”, knows the key to achieving a customer-centric culture starts from Read More

Are marketers having an image crisis?

January 29, 2020 0

Despite the strategic business value that ‘professional’ marketers add to an organisation, there is often a lack of confidence in the profession or a poor understand of marketing – which is not just advertising, digital Read More

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