A recent study by Green Hat and ADMA has shown that measurement, optimisation and experience are the toughest challenges for B2B marketers. Their comprehensive surveys asked ‘best-in-class’ B2B marketers about their performance in 2017 and Read More
With over 1 billion monthly active users WeChat is China’s most popular app. Many marketers perceive WeChat as the platform of choice to achieving brand awareness and promoting sales in China, and as a result of Read More
Icons are not like any other brand. We love them and every brand wants to be one. In today’s world of constant change, the significance of icons is even more important than ever before as Read More
The University of Queensland Business School’s ‘Advertising and Branding Leadership Group’ is conducting research into Branding’s Academic-Practitioner Gap, in order to understand Practitioners’ Views and Close the Gap. The focus of the study will be Read More
Mars, Incorporated’s Chief Marketing & Customer Officer Andrew Clarke to replace Martin Radvan Since 2015 Clarke has been Chief Marketing & Customer Officer. In this role he has led Mars’ marketing and sales capabilities, including Read More
TrinityP3’s Zena Churchill argues that not only is the term ‘agile marketing’ being misused, it is also being misunderstood. Agile Marketing isn’t just another buzzword. It’s a term that has taken on a life of Read More
Marketing implementation is by no means glamorous. It’s an intricate dance between being productive and shifting priorities. Are you repeating work unnecessarily, navigating foreign toolsets, or battling ineffective processes? If this sounds like you, don’t despair Read More
Back in April at the MarTech Conference in San Jose, California, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape. So why does it keep growing? Marketers and vendors keep finding Read More
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