So why does it keep growing? Marketers and vendors keep finding new ways to communicate with consumers and other businesses, expanding the total number of solutions every year.
The new version has 27 percent more logos than last year’s. Currently there are 6,829 marketing solutions from 6,242 vendors in 48 categories. With a total of 1,500 martech solutions added over last year’s. New categories are emerging, such as “Bots and Live Chat” and “Compliance and Privacy.”
If this growth keeps up, the laws of physics will soon be called into action. What goes up, must come down.
Read the full article here.