The Four Building Blocks of Transformation

January 10, 2019 0

What makes a successful transformation? Many companies understand the need for change before disruption, but few are able to emerge victorious after long and at times contentious transformation programs. Here we summarise the findings reported Read More

Hero, Hub and Hygiene

December 11, 2018 0

If you know anything about video marketing, chances are that you’ve heard of  Hero, Hub and Hygiene. TRAPDOOR ‘s blog looks at YouTube’s study on video content producer and user trends and behaviours. Essentially, content is divided into Read More