How ANZ Invests in its Senior Marketing Team’s Development

April 28, 2022 0

ANZ empowers marketing team with industry accreditation. Marketing is an ever-changing industry that requires near-constant upskilling to ensure marketers are ready to face anticipated changes to the sector, and ultimately, continue to market with purpose. Now, ANZ Marketing Masters is externally endorsed by AMI, adding official accreditation to the flexible and popular upskilling opportunity Read More

How Conversational AI can Improve the Customer Experience

April 22, 2022 0

The role of the CX professional has never been more critical, and yet many organisations are not maximising their investment in CX. Chris Barry from The Evolved Group walks through how to best leverage new technologies in order to generate ROI on CX programs and initiatives. Read More

3 Pressures Threatening to Shrink your Ad Dollar

April 22, 2022 0

What does an impending federal election have to do with your advertising and marketing strategy? If you’re planning on booking ad space, plenty. In fact, with the end of the financial year (EOFY) approaching as well, whoever is planning your media spend strategy and schedule has multiple disruptive influences to consider. Read More

Instagram Hashtags: Do They Really Matter?

April 14, 2022 0

It has long been believed that Instagram hashtags can help you gain more reach on the platform. The right hashtags can get you in front of the right people, allowing interested audience members to discover your content and your brand. Read More

The Four-Step Process to Maximising Your Customer Insights Program

March 25, 2022 0

As marketers, we are inundated with data from a smorgasbord of sources, which can sometimes become overwhelming. This means that some businesses don’t utilise the full potential of the data because their systems are unable to make it meaningful for them. As costs rise and attention plummets, marketers have the challenging task of building awareness. So, without the right insights, how can we ensure our message reaches our customers in the most cost efficient and sustainable way, that delivers results every time?   Read More

Challenges and Opportunities for APAC Advertisers in 2022

March 22, 2022 0

In late 2021, Quantcast set out to understand what challenges would face marketers, agencies, and publishers alike in the year ahead, and where opportunities to succeed can be found. Following a comprehensive survey of almost 600 marketers and media professionals in the region, a few clear trends around what the industry expects to navigate in 2022 emerged. Read More

How Word-Of-Mouth is an Important Tool and Why We’re Using It

March 18, 2022 0

Social media and digital marketing are full of people telling you why you should use a particular product or service, but nothing beats the authenticity of hearing from others and their experiences. Testimonials and case studies are a tried and proven method of communicating why users should trust you, and with the growth of video becoming the main source of content people seek, why not combine the two?  Read More

Make Consumer Segmentation Work For You

February 24, 2022 0

There are many segmentation approaches available to describe and classify consumers, which can make it difficult to know which is going to be most useful when designing behaviour communication and marketing strategies. To understand if your segmentation is really working for you, read our latest article from Rob MacDougall, CEO of TLF Research. Read More

How to design a market research program that delivers actionable insights

February 16, 2022 0

In today’s fast-paced digital world, ‘actionable insights’, ‘data-driven strategy’, and ‘fact-based decision making’ are popular phrases used across the private and public sectors. Each of these terms are related to the same themes – being insightful and solving problems. The volume of data available to companies has grown exponentially in recent years, but has insights delivery evolved accordingly? Are companies fully optimising the data available to solve key business problems? Read More

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