AMI – ANZMAC Applied Research Grants

December 7, 2022 0

The Australian Marketing Institute and ANZMAC (Australia and New Zealand Marketing Academy) today announced a new grants programme (to the value of AUD 30,000) for industry-applied research, to help bridge the gap between academia and industry. Read More

5 reasons graphic design convert prospects into paying customers

October 26, 2022 0

There are lots of graphic design solutions out there, ranging from DIY options, online platforms, freelancers, and full-service creative agencies. There are pros and cons to each of them, but importantly, ensure that you engage someone who is ‘better’ than you with design and marketing this way you will have that second set of eyes to ensure your visual strategy aligns well with you overall marketing strategy and brand voice. Read More

Do you really need new research?

October 26, 2022 0

In today’s world, and within organisations, there is heaps of information, research, data and insights available that we can readily access at our finger-tips (literally), whether on the internet or within an organisation’s intranet. Read More

Help wanted. Marketing and migration

September 27, 2022 0

There will be more opportunity for marketers to migrate to Australia following the recent Jobs and Skills Summit, when the Federal Government announced the migration target will be raised from 160,000 to 195,000 this financial year, with all the extra 35,000 places being allocated to skilled migrants. Read More

Measured marketing in mad times: Part II

August 24, 2022 0

This is the second of a three-part series where we look at the impact of the state of economic and consumer affairs on consumer perceptions and discretionary spending. In this part, we explore what leading Australian Marketers’ burning questions are in relation to consumers and their current mindsets. Read More

What is Conversational AI?

May 20, 2022 0

Having a thorough, accurate understanding of what customers truly think and feel about brands enables companies to make confident decisions to help drive their growth. Traditionally, brands have used methods such as long-form surveys and focus groups to gather feedback from their customers about their attitudes and preferences. However, the emergence of Conversational AI and advanced text analytics has enabled brands to reap the benefits of qualitative insights, at quantitative scale – letting your customers tell you what’s really important to them! Read More

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