Industry Updates

Social media and digital marketing are full of people telling you why you should use a particular product or service, but nothing beats the authenticity of hearing from others and their experiences. Testimonials and case studies are a tried and proven method of communicating why users should trust you, and with the growth of video becoming the main source of content people seek, why not combine the two?  Read More

There are many segmentation approaches available to describe and classify consumers, which can make it difficult to know which is going to be most useful when designing behaviour communication and marketing strategies. To understand if your segmentation is really working for you, read our latest article from Rob MacDougall, CEO of TLF Research. Read More

In today’s fast-paced digital world, ‘actionable insights’, ‘data-driven strategy’, and ‘fact-based decision making’ are popular phrases used across the private and public sectors. Each of these terms are related to the same themes – being insightful and solving problems. The volume of data available to companies has grown exponentially in recent years, but has insights delivery evolved accordingly? Are companies fully optimising the data available to solve key business problems? Read More

“A great customer relationship can be just like a great personal relationship, when you both achieve mutual satisfaction however, there can be times when just because you thought you delivered a great customer experience, it doesn’t necessarily mean the customer enjoyed it quite as much” – Rob MacDougall, CEO of TLF Research Australia. Read More

It may be a bit optimistic to talk about a “post-Covid” era, but at TLF Research we often find many similarities in our benchmarking between Customer Experience research in Australia and the UK, so we found this report from Vendigital in the UK on the importance of optimising customer relationships interesting. Read More

At the last Quantcast NOVA event, ‘Simply Smarter Connections,’ we highlighted the connections being forged within the constantly evolving digital advertising ecosystem, as the industry prepares for the future. I was honored to host the session, “The Advertising Triangle,” on the benefits of having a trilateral relationship with an agency, brand, and vendor that adds value to all parties. Read More

Compelling opportunity for customers to find new audiences and unique inventory SYDNEY, Australia—24 November 2021: Quantcast, a global advertising technology company, today announced availability in Australia and New Zealand of its cookieless solution for the Read More