“A great customer relationship can be just like a great personal relationship, when you both achieve mutual satisfaction however, there can be times when just because you thought you delivered a great customer experience, it doesn’t necessarily mean the customer enjoyed it quite as much” – Rob MacDougall, CEO of TLF Research Australia. Read More
It may be a bit optimistic to talk about a “post-Covid” era, but at TLF Research we often find many similarities in our benchmarking between Customer Experience research in Australia and the UK, so we found this report from Vendigital in the UK on the importance of optimising customer relationships interesting. Read More
2022 is a pivotal year for the media industry. Marketers, agencies, and publishers will be challenged to adapt to the shifting digital advertising landscape and meet the needs of an evolving customer. In a recent Quantcast survey of almost 600 marketers and media professionals in APAC, a few clear trends emerged around media agency and marketer expectations for 2022. Read More
At the last Quantcast NOVA event, ‘Simply Smarter Connections,’ we highlighted the connections being forged within the constantly evolving digital advertising ecosystem, as the industry prepares for the future. I was honored to host the session, “The Advertising Triangle,” on the benefits of having a trilateral relationship with an agency, brand, and vendor that adds value to all parties. Read More
Compelling opportunity for customers to find new audiences and unique inventory SYDNEY, Australia—24 November 2021: Quantcast, a global advertising technology company, today announced availability in Australia and New Zealand of its cookieless solution for the Read More
Ad tech is a world of buzzwords and funny acronyms – from CPA to ROAS, AI to DMP, but there are also simple words that we use daily that will define our future. With the Read More
Leading Australian promotional products company, Arid Zone, has teamed up with Ocean Bottle Co to bring the multi-award-winning carbon-negative Ocean Bottle to the Australian corporate market. Each Ocean Bottle purchase Saves 1000 Bottles (11.4kg plastic) Read More
Lately, there’s been a lot of confusion around how data is used online and if that relates to consumer privacy. In fact, per a Fluent study in July, 59% of consumers are concerned about the Read More
We all accept that pursuing a career these days means a commitment to lifelong learning. Often that’s about acquiring skills in short “bites” – perhaps in a half-day course because you want to learn a Read More
To make your data work harder for your marketing program, you need to understand what you’ve got to work with. Here’s data audit advice from James McDonald and Tom Evans, co-founders of independent full-service media Read More
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