Industry Updates

If you’d like to attend, take advantage of a special AMI Australia discount. Reduce the ticket price by $400 by using the discount code: AMIMEMBER20 when going through the checkout. Read More

Having a thorough, accurate understanding of what customers truly think and feel about brands enables companies to make confident decisions to help drive their growth. Traditionally, brands have used methods such as long-form surveys and focus groups to gather feedback from their customers about their attitudes and preferences. However, the emergence of Conversational AI and advanced text analytics has enabled brands to reap the benefits of qualitative insights, at quantitative scale – letting your customers tell you what’s really important to them! Read More

ANZ empowers marketing team with industry accreditation. Marketing is an ever-changing industry that requires near-constant upskilling to ensure marketers are ready to face anticipated changes to the sector, and ultimately, continue to market with purpose. Now, ANZ Marketing Masters is externally endorsed by AMI, adding official accreditation to the flexible and popular upskilling opportunity Read More

The role of the CX professional has never been more critical, and yet many organisations are not maximising their investment in CX. Chris Barry from The Evolved Group walks through how to best leverage new technologies in order to generate ROI on CX programs and initiatives. Read More

What does an impending federal election have to do with your advertising and marketing strategy? If you’re planning on booking ad space, plenty. In fact, with the end of the financial year (EOFY) approaching as well, whoever is planning your media spend strategy and schedule has multiple disruptive influences to consider. Read More

It has long been believed that Instagram hashtags can help you gain more reach on the platform. The right hashtags can get you in front of the right people, allowing interested audience members to discover your content and your brand. Read More

As marketers, we are inundated with data from a smorgasbord of sources, which can sometimes become overwhelming. This means that some businesses don’t utilise the full potential of the data because their systems are unable to make it meaningful for them. As costs rise and attention plummets, marketers have the challenging task of building awareness. So, without the right insights, how can we ensure our message reaches our customers in the most cost efficient and sustainable way, that delivers results every time?   Read More

In late 2021, Quantcast set out to understand what challenges would face marketers, agencies, and publishers alike in the year ahead, and where opportunities to succeed can be found. Following a comprehensive survey of almost 600 marketers and media professionals in the region, a few clear trends around what the industry expects to navigate in 2022 emerged. Read More