Is GDPR the mythical Medusa it is made out to be?

September 5, 2019 0

Much was written about the General Data Protection Regulation (GDPR) ahead of it coming into force last May, and while the opportunities were highlighted, the overriding reaction from marketers was confusion, frustration and fear. One year Read More

The Four Building Blocks of Transformation

January 10, 2019 0

What makes a successful transformation? Many companies understand the need for change before disruption, but few are able to emerge victorious after long and at times contentious transformation programs. Here we summarise the findings reported Read More

The Four Futures for the CMO

June 7, 2018 0

The C-suite is being transformed by digital transformation. If we look at how different marketing functions have evolved, it’s plain to see that a decade ago, there were no Chief Digital Officers and Chief Experience officers. Read More