The Four Building Blocks of Transformation

January 10, 2019 0

What makes a successful transformation? Many companies understand the need for change before disruption, but few are able to emerge victorious after long and at times contentious transformation programs. Here we summarise the findings reported Read More

The Four Futures for the CMO

June 7, 2018 0

The C-suite is being transformed by digital transformation. If we look at how different marketing functions have evolved, it’s plain to see that a decade ago, there were no Chief Digital Officers and Chief Experience officers. Read More