The Chief Marketer’s Role In Digital Transformation: Q&A With ‘Global CMO’ Author Greg Paull
Digital transformation is the topic on everyone’s lips these days, particularly in marketing circles. What it is, how it manifests and, most important, what the CMO’s role is in driving digital transformation are areas ripe for unpacking. They are also the areas Greg Paull, cofounder of global marketing consulting firm R3, digs into in his recently released book, Global CMO: Best Practice in Marketing Effectiveness and Efficiency Around the World, coauthored by R3 Cofounder Shufen Goh. Through interviews with more than a dozen of the world’s leading CMOs, including GE’s Linda Boff and Samsung Electronics’ Younghee Lee, Paull culls insights and action steps all marketers can implement in their journey to true and impactful digital transformation—key at a time when CMOs are being expected to deliver on not just brand goals but business goals—all in a post-advertising world.
Jenny Rooney, from R3, intervied Paull on the day of the book’s release to learn more about its impetus and its focus, and what he hopes all CMOs can learn from his research.
Click here to read the interview, edited for length and clarity, between Jenny Rooney and Greg Paull.