Covid-19 Video Etiquette

June 15, 2020 0

The current Covid-19 crisis has meant that many of us are now remote working, from the comfort of our homes. Video collaboration has become an increasingly utilised component of both business and social interactions. The ability Read More

Crisis Communications amid the COVID-19 outbreak

May 21, 2020 0

The following is not another run-of-the-mill coronavirus update I assure you, but my observations as a marketer and how to harness branding opportunities without compromising on integrity in your crisis communication writes Kimberley Lim, Deputy Read More

How brands can help during a crisis

April 30, 2020 0

Many brands have turned off their marketing efforts during the pandemic, but Jill Avery, Senior Lecturer at Harvard Business School, and Richard Edelman, CEO of Edelman, argue that now is the time when customers need to hear from you most. Read More

The power of insight-driven marketing with Benetas

April 16, 2020 0

As the 2020 AMI Awards for Marketing Excellence starts the countdown to close nominations, we take an in depth look into 2019 National Data-driven Marketing winner, Benetas‘ campaign ‘Winning via a Data Driven Marketing Strategy’. Their award-winning Read More

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