Every business around Australia, and indeed the globe, is feeling the unprecedented impacts of COVID-19. Some will be fighting for survival; most will be reconfiguring longstanding business models to adapt. As we move through this Read More
As concerns about the spread of COVID-19 increase in light of the advice from the Australian Government regarding large scale events, we’re reaching out to the community to let you know that we have put Read More
Can’t buy me love. Australian Marketing Institute Director, Nick Kariotoglou weighs in on why brands should focus on romance over revenue this Valentine’s Day. There is nothing romantic about consumerism, and Australians agree – 40 per Read More
To welcome the new decade, The Australian Marketing Institute (AMI) has relaunched its annual awards as the 2020 AMI Marketing Excellence Showcase. Established in 1982, the AMI recognises distinguished professionals across the marketing industry. This year Read More
The Australian Marketing Institute (AMI) is proud to announce its partnership with the Foundation for Rural and Regional Renewal (FRRR) as their official Charity Partner for the 2020 AMI Marketing Excellence Showcase. The Foundation for Rural & Read More
Despite the strategic business value that ‘professional’ marketers add to an organisation, there is often a lack of confidence in the profession or a poor understand of marketing – which is not just advertising, digital Read More
What consumers say they do is usually very different from what they actually do, writes brand management expert, Anne Ricci, Founder & Director of via Marca. So how can we leverage this contradiction to uncover new needs or Read More
Our thoughts are with those members and friends of our community who have been affected by the devastating bushfires across Australia this season. If you have been severely impacted by bushfires or are suffering from serious Read More
Though consumers have historically done more Christmas shopping in stores than online, this year, it’s changing: For the first time, shoppers will spend more time online (54 percent) than in stores (46 percent), according to Read More
Professional Development, Unpaid Internships, Mentoring Programs…I don’t think so. Until I took part in the Emerging Marketers program I never would have considered unpaid experience or extra professional and personal development. Is full-time university on top Read More
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