3 COMPELLING REASONS WHY PURPOSE SHOULD EXIST AT THE HEART OF YOUR BRAND In today’s fast-paced and socially conscious world, the concept of purpose has become more than just another buzzword or box to tick. Read More
As the digital landscape evolves, so do the Artificial Intelligence (AI) tools at our disposal. AI has the ability to analyse data, predict trends and streamline processes. But, just how important is AI for business Read More
The AMI Board is very much a ‘working Board’ that adds value based on the diverse skills and expertise that directors bring to the Board. It’s not just about being a good marketer. A good board is a balanced team with complementary skill sets that work together to make the most effective decisions for the organisation. It is the full participation of every director that contributes the most to the effectiveness of a Board and management of the organisation. Read More
Arid Zone has won four categories at the 2023 APPA (Australasian Promotional Products Association) Awards Night held in Sydney last week for their collaboration with Coors (Good Drinks Australia), TCL (via Agency Clutch Media) and the Victorian Department of Education. Read More
Over the past 90 years, marketing has undergone significant change and massive transformation due to advancements in technology, shifts in consumer behaviour and the way we work in our profession. What follows are my top 10 shifts that have impacted the competencies marketers need to today and the way marketers go about building brands for growth. Read More
AMI ANZMAC Applied Research Grants. Bridging the industry–academic gap. What a great start to our grants program. Read More
In today’s competitive workplace, professional certifications are important for career progression as they add credibility to your expertise and standing as a professional marketer. Read More
The future of marketing is exciting, and no doubt AI will transform the industry significantly. How we, as marketers embrace and apply technologies such as AI, will set us apart from our competitors as we seek every edge to be the best marketers that we can be. Read More
In today’s competitive work environment, professional development is a critical part of your career development. Unfortunately, it is often neglected or overlooked. But, ask yourself this: can you afford not to invest in your career? Read More
Four new award categories added to this years prestigious Marketing Excellence Awards. The new additions reflect the consumer trends of sustainability and purpose-led brands around the world. Read More
Copyright © 2023 | Australian Marketing Institute