Is GDPR the mythical Medusa it is made out to be?

September 5, 2019 0

Much was written about the General Data Protection Regulation (GDPR) ahead of it coming into force last May, and while the opportunities were highlighted, the overriding reaction from marketers was confusion, frustration and fear. One year Read More

Market Disruption – A Customer Centric Story

August 28, 2019 0

Technology has given people more choice than there has ever been before. But this choice has created a new battleground for businesses. The fight for meaningful differentiation comes by excelling at delivering an outstanding and Read More

Building A Customer-First Culture

September 20, 2018 0

In this age, building a customer-first culture is critical to success. But that doesn’t make it easy to do. According to Andrew Birmingham, the editor and publisher of Which-50, it’s important to put the customer first Read More

Artificial intelligence: A new era for customer experience

September 11, 2018 0

Robert Schwartz and Carolyn Heller Baird, global leaders of IBM Institute, have conducted an executive report for Artificial intelligence (AI) towards customer experience. AI is unleashing a new approach for customer experience (CX) strategy, design and development. Read More

Australia’s First Cognitive AI Media Buying Platform

August 16, 2018 0

Paul Wallbank from Mumbrella  recently announced that Australia’s first cognitive AI technology has been brought to Australia by Beyond Intent, the newly appointed reseller of the AI driven performance media buying platform, Sqreem. Cognitive AI brings Read More

The Four Futures for the CMO

June 7, 2018 0

The C-suite is being transformed by digital transformation. If we look at how different marketing functions have evolved, it’s plain to see that a decade ago, there were no Chief Digital Officers and Chief Experience officers. Read More