Paul Wallbank from Mumbrella recently announced that Australia’s first cognitive AI technology has been brought to Australia by Beyond Intent, the newly appointed reseller of the AI driven performance media buying platform, Sqreem.
Cognitive AI brings machine learning and AI technologies together to simulate people’s thought processes and claims to give computers a higher level of understanding of human behaviour.
Advertisers and consumers alike can rejoice over the power of Sqreem’s massive Intent insights of over 450,000 consumer behaviours which automatically sync to Intent-based audience segments. Now we can give consumers precisely what they want.
‘If we can lower the cost of delivering ads to the right people when they have shown the intent to buy something through their behaviour, why not serve them what they’re looking for?’ – Co-Founder of Beyond Intent, Brett Levy
The world is entering a new era of enlightenment with AI technology, ushering a time to identify customers needs, wants and desires. Essentially allowing marketers and advertisers to work out what consumers want, when they want it, and most importantly why they want it.
Are you ready to take a step forward in reimagine your customer experience? Read the full article here.