The CMO’s Growth Driving Playbook

January 21, 2019 0

CMOs are expected to drive growth. Yet while research released in Q2 earlier this year (2018) highlighted that CMOs are increasingly activating on growth-driving activities, many are still stuck in the traditional role of brand Read More

Reviving Marketing: The New CMO

January 7, 2019 0

So much has been written about the prognosis for CMOs, much of it negative. It is Deloitte’s view that their future prognosis is not so bleak, but the role and function needs to evolve at a Read More

The Future CMO 2018

July 2, 2018 0

Procter & Gamble’s chief brand officer recently told the digital advertising industry that it needed to grow up. Doing so prompted frustrated chief marketing officers (CMOs) to take their advertising in-house, in recognition of the Read More

The Four Futures for the CMO

June 7, 2018 0

The C-suite is being transformed by digital transformation. If we look at how different marketing functions have evolved, it’s plain to see that a decade ago, there were no Chief Digital Officers and Chief Experience officers. Read More