Remaining relevant and valued Remaining relevant and valued is a key challenge for any professional membership organisation. I recently read with interest a thought leadership paper, ‘Relevance and Professional Associations in 2026’*, which concluded (in Read More
Paul Wallbank from Mumbrella recently announced that Australia’s first cognitive AI technology has been brought to Australia by Beyond Intent, the newly appointed reseller of the AI driven performance media buying platform, Sqreem. Cognitive AI brings Read More
IBM Watson Marketing‘s 2018 Marketing Benchmark Report examines email and mobile marketing messages sent by several thousand brands in 2017. The report includes mobile marketing metrics data as well as email marketing metrics, establishing benchmarks for customer Read More
The Australian Marketing Institute (AMI) is excited to announce the national finalists for the 2018 AMI Awards for Marketing Excellence. These individuals and organisations have made outstanding contributions to the marketing profession around Australia. Congratulations! On behalf Read More
CQU are looking for a full time content marketing superstar based in Melbourne. Yes, that’s right. If you are a content marketing superstar with the wordsmithing skills and the know-how to create and curate digital Read More
Phish of the Day, a new digital platform to highlight fake or illegitimate research activities to the public. The platform was launched by the Association of Market & Social Research Organisations (AMSRO) , a body for the market Read More
Videos are now the most powerful content type on social media. With Facebook and Snapchat reporting 8 billion+ and 10 billion+ daily video views respectively, and Instagram stories recently hitting 150 million daily users, it’s no Read More
For Love or Money 2018, an Australian research study that takes the pulse on trends and insights into customers’relationships with loyalty programs and their impact on customer loyalty. The study which was authored by Adam Read More
Remain competitive by building a team feeling engaged and challenged at your workplace. Whitney Johnson is named on the Thinkers 50 list, is a CEO adviser and the author of the critically acclaimed Disrupt Yourself: Read More
According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion. The rankings of 100 global brands in 2018 have broken down into individual brand value. Here are the brands with the Read More
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