Is DIY 2.0 really a threat to Market Research?
A lively YouTube video debate with Ray Poynter, Edward Appleton, Kathryn Korostoff, & Nikki Lavoie.
About Ray: Ray has spent the last 40 years at the intersection of innovation, technology and research. Ray is the founder of NewMR, focuses on training & consulting, and write a wide range of articles, books, chapters and blog posts. Ray’s mission is to have fun, help people, learn more, and hopefully make some money along the way.
About Edward: Edward has been working in market research for over 20 years, partly on agency but also on client side. He writes a market research blog, and is a regular contributor to Esomar, MRS UK and other industry organisations. He is currently fascinated by the changing role of qual in an increasingly digital world.
About Kathryn: Kathryn is president and lead instructor at market research training & staffing firm Research Rockstar. With a team of 10 instructors and 100+ fully-vetted US-based consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar!