Procter & Gamble’s chief brand officer recently told the digital advertising industry that it needed to grow up. Doing so prompted frustrated chief marketing officers (CMOs) to take their advertising in-house, in recognition of the widespread unethical methods and lack of understanding around adtech. The Future CMO special report, published in The Times, covers how marketing leaders should be backing up their creativity with data and placing new importance on brand. Also featured is an exploration of the stratospheric rise of social media influencers and an infographic on how marketers can engage C-suite executives.
Rich with exciting and valuable information, the Future CMO special report cannot go amiss. Read the full PDF report here.