Crisis communication is a fascinating subject – and there’s no shortage of current material to put under the microscope. Cricket Australia, banks, KFC, data breaches – you could spend weeks pulling this stuff apart. During Read More
Four leaders who inspire hope A commonly asked question among professionals is ‘who inspires you?’ This question can be difficult to answer concisely as, truth be told, there are so many inspirational figures that can Read More
The word ‘rural’ comes with many connotations – gumboots, sheep, remote, tractors… Very few think of precision agriculture, digital technology, 5G and an evolving breed of rural consumer. The modern farmer is part of a Read More
The Chief Marketer’s Role In Digital Transformation: Q&A With ‘Global CMO’ Author Greg Paull Digital transformation is the topic on everyone’s lips these days, particularly in marketing circles. What it is, how it manifests and, Read More
The evolving nature of social media brings about a constant stream of buzzwords and trends. The latest? Ephemeral content. According to Digital Marketing Institute, the term was brought into the mainstream by Snapchat, the term Read More
As creativity gravitates to the heart of business strategy, CMOs may be ideally positioned to guide the marketing organization—and the entire enterprise—to the next breakthrough. According to David Redhill, global CMO of Deloitte Consulting, business Read More
A joint study, Marketing Resource Management in the Age of Intelligence, conducted by Simple in collaboration with AMI has revealed that marketers struggle to obtain a big-picture view of key marketing activities such as planning, Read More
A recent study by Green Hat and ADMA has shown that measurement, optimisation and experience are the toughest challenges for B2B marketers. Their comprehensive surveys asked ‘best-in-class’ B2B marketers about their performance in 2017 and Read More
With over 1 billion monthly active users WeChat is China’s most popular app. Many marketers perceive WeChat as the platform of choice to achieving brand awareness and promoting sales in China, and as a result of Read More
Icons are not like any other brand. We love them and every brand wants to be one. In today’s world of constant change, the significance of icons is even more important than ever before as Read More
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