Leaders, not just marketers
Investing in yourself and your team is the best decision a marketer can make now and effective leaders who support and enable this learning will be the ones who will have the highest performing marketing teams. Read More
2022
Member Spotlight: Kathy Swaffer
“I enjoy the confidence the AMI professional development provides and the access to convenient webinars and networking opportunities, I otherwise wouldn’t know about. I’ve found the content on AMI website of great help when looking for different ways to explain or support the approach of marketing ‘science’ Read More
What is Conversational AI?
Having a thorough, accurate understanding of what customers truly think and feel about brands enables companies to make confident decisions to help drive their growth. Traditionally, brands have used methods such as long-form surveys and focus groups to gather feedback from their customers about their attitudes and preferences. However, the emergence of Conversational AI and advanced text analytics has enabled brands to reap the benefits of qualitative insights, at quantitative scale – letting your customers tell you what’s really important to them! Read More
How ANZ Invests in its Senior Marketing Team’s Development
ANZ empowers marketing team with industry accreditation. Marketing is an ever-changing industry that requires near-constant upskilling to ensure marketers are ready to face anticipated changes to the sector, and ultimately, continue to market with purpose. Now, ANZ Marketing Masters is externally endorsed by AMI, adding official accreditation to the flexible and popular upskilling opportunity Read More
How Conversational AI can Improve the Customer Experience
The role of the CX professional has never been more critical, and yet many organisations are not maximising their investment in CX. Chris Barry from The Evolved Group walks through how to best leverage new technologies in order to generate ROI on CX programs and initiatives. Read More
AMI Micro-Credentials | Developed by the industry for the industry to help you stand out as a professional marketer.
The pathway of marketing professionals is never straight, at each bend there is an opportunity to become future ready with learning. There are numerous career pathways in marketing, but each requires you to deliver. Deliver your skills and competency in your current role, whether this is in business, government or not for profit jobs Read More
3 Pressures Threatening to Shrink your Ad Dollar
What does an impending federal election have to do with your advertising and marketing strategy? If you’re planning on booking ad space, plenty. In fact, with the end of the financial year (EOFY) approaching as well, whoever is planning your media spend strategy and schedule has multiple disruptive influences to consider. Read More
ANZMAC Australasian Marketing Journal (AMJ) Industry Relevance Award
The Australian Marketing Institute (AMI) is excited to announce our new 2022 partnership with the Australian & New Zealand Marketing Academics (ANZMAC). Having evolved from the growing interaction between Australian and New Zealand marketing educators Read More
Instagram Hashtags: Do They Really Matter?
It has long been believed that Instagram hashtags can help you gain more reach on the platform. The right hashtags can get you in front of the right people, allowing interested audience members to discover your content and your brand. Read More
Member Spotlight: Edward Zia
The years of AMI training and more really paid off and I loved it. All of the knowledge, connections and encouragement the AMI gave me totally stacked up. This allowed me to really succeed and win big. Love their work and I highly recommend them. Be it you’re a student starting out or at the top of your industry; they have value to offer everyone. Read More