How to design a market research program that delivers actionable insights

February 16, 2022 0

In today’s fast-paced digital world, ‘actionable insights’, ‘data-driven strategy’, and ‘fact-based decision making’ are popular phrases used across the private and public sectors. Each of these terms are related to the same themes – being insightful and solving problems. The volume of data available to companies has grown exponentially in recent years, but has insights delivery evolved accordingly? Are companies fully optimising the data available to solve key business problems? Read More

It was good for me, was it good for you?

February 16, 2022 0

“A great customer relationship can be just like a great personal relationship, when you both achieve mutual satisfaction however, there can be times when just because you thought you delivered a great customer experience, it doesn’t necessarily mean the customer enjoyed it quite as much” – Rob MacDougall, CEO of TLF Research Australia. Read More

Member Spotlight: Matthew Gherardi

February 16, 2022 0

My marketing journey has spanned across both consultancy and in house roles within a variety of industries including technology, retail, luxury automotive, agencies and not-for-profit organisations. Early in my career, I moved to London where I was able to gain valuable experience in driving online growth for Pearson Cycles (now called Pearson1860) global brand and eCommerce store. Read More

Customer Relationships Post-Covid

February 11, 2022 0

It may be a bit optimistic to talk about a “post-Covid” era, but at TLF Research we often find many similarities in our benchmarking between Customer Experience research in Australia and the UK, so we found this report from Vendigital in the UK on the importance of optimising customer relationships interesting. Read More

Australian Marketing Institute announces joint partnership with the UK’s Chartered Institute of Marketing

February 9, 2022 0

Today, the Australian Marketing Institute (AMI) and the Chartered Institute of Marketing (CIM) announced a joint partnership to greater support marketers in Australia and the UK. In announcing the partnership, AMI Chair, Andrew Thornton, said: “this is a significant development that will strengthen the professional development opportunities for marketers in Australia as well as the UK. Members of the AMI and CIM will be able to take advantage of joint membership at a preferential rate, allowing for best practice, training and resources to be shared”. Read More

3 Ad Tech Trends for the APAC Media Landscape in 2022

February 4, 2022 0

2022 is a pivotal year for the media industry. Marketers, agencies, and publishers will be challenged to adapt to the shifting digital advertising landscape and meet the needs of an evolving customer. In a recent Quantcast survey of almost 600 marketers and media professionals in APAC, a few clear trends emerged around media agency and marketer expectations for 2022. Read More

Member Spotlight: Phirun Kao

January 13, 2022 0

My marketing experience, passion, and enthusiasm to learn new concepts and insights has allowed me to foster and achieve the greatest recognition from AMI as a Certified Practising Marketer (CPM). The CPM recognition holds deep value to me and provides trust to my clients. Many thanks to AMI for providing myself and other marketers opportunities to connect in the world of marketing. Read More

Ilda Jamison on the Advertising Triangle: How Agencies, Brands, and Vendors Can Connect for Success

January 13, 2022 0

At the last Quantcast NOVA event, ‘Simply Smarter Connections,’ we highlighted the connections being forged within the constantly evolving digital advertising ecosystem, as the industry prepares for the future. I was honored to host the session, “The Advertising Triangle,” on the benefits of having a trilateral relationship with an agency, brand, and vendor that adds value to all parties. Read More

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