Australian Marketing Institute announces joint partnership with the UK’s Chartered Institute of Marketing

New Update 22 February 2022

Under the new partnership, both memberships will be able to leverage their existing qualifications and experience to work to become a Chartered Member of CIM or join AMI’s Certified Practicing Marketer program (CPM).

Additionally, AMI accredited universities will be recognised under the partnership and their students will get access to the CIM Student portal and resources.

Chris Daly, CEO of CIM, remarked that: “This new partnership is excellent news for both membership bases. It was clear very early on in our discussions that the AMI shared our passion for upskilling through training and qualifications. The new partnership will enable us to provide access to the very latest training, research, thought leadership, webinars and best practice – making Australian and British marketers the envy of the world.”

“My special thanks to AMI director, John Clay, and AMI CEO, Narendra Prasad and his team for the way they have worked with CIM’s Chris Daly and his team to bring about this exciting partnership.” – Andrew Thornton, AMI Chair.

This is certainly a significant development in the AMI’s near 90 year history of supporting our members and the marketing industry in Australia.

To see a full list of virtual courses, open to AMI and CIM members click here.


Press Release issued 9 February 2022

Today, the Australian Marketing Institute (AMI) and the Chartered Institute of Marketing (CIM) announced a joint partnership to greater support marketers in Australia and the UK.

In announcing the partnership, AMI Chair, Andrew Thornton, said: “this is a significant development that will strengthen the professional development opportunities for marketers in Australia as well as the UK. Members of the AMI and CIM will be able to take advantage of joint membership at a preferential rate, allowing for best practice, training and resources to be shared”.

“AMI Member feedback, both individual and corporate, has indicated a desire to access world class continuing professional development that is second to none. The partnership with CIM enables the AMI to do just that with the benefit of an international context”, he said.

Mr. Thornton added that: “AMI accredited universities will be recognised under the partnership and their students will get access to the CIM Student portal and resources”.

The partnership is designed to provide a synergistic response to the challenges marketers face, promoting the sharing of ideas and driving innovation. The joint membership will enable AMI members who are also CIM members to benefit from a 15% reduction in CIM training course fees. This will allow members to access over 90 virtual training courses ranging from digital marketing and brand strategy to product management and customer experience.

Each CIM training course will be virtually hosted by a renowned subject matter expert enabling attendees to immediately apply the latest best marketing practice to their daily activities. Completion of the courses will see AMI and CIM members receive a globally recognised certificate from CIM, which they can use to demonstrate their commitment to Continuing Professional Development (CPD).

Under the new partnership, both memberships will be able to leverage their existing qualifications and experience to work to become a Chartered member of CIM or join AMI’s Certified Practicing Marketer programme (CPM).

Discussing the joint-partnership Chris Daly, CEO of CIM said: “This new partnership is excellent news for both membership bases. It was clear very early on in our discussions that

the AMI shared our passion for upskilling through training and qualifications. The new partnership will enable us to provide access to the very latest training, research, thought leadership, webinars and best practice – making Australian and British marketers the envy of the world.”

To see a full list of virtual courses, open to AMI and CIM members click here.


About CIM:

For over 100 years, CIM has supported the marketing sector. With over 20,000 members in more than 100 countries, CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications enable modern marketers to thrive in their roles and deliver long-term success for businesses. Find out more about CIM by visiting www.cim.co.uk

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