I’d looked to AMI for resources when working client side in corporate and gov marketing roles. When I started freelance copywriting 6 years ago, I wanted to ensure my past experience was giving me the credibility to stand out as a content specialist. Read More
There will be more opportunity for marketers to migrate to Australia following the recent Jobs and Skills Summit, when the Federal Government announced the migration target will be raised from 160,000 to 195,000 this financial year, with all the extra 35,000 places being allocated to skilled migrants. Read More
Changing human behaviour is crucial to meeting the challenges facing society today. The climate emergency, ongoing and re-emerging pandemics and epidemics, the rise in addictive behaviours and political polarisation are just a few of the broad and complex issues we face. It is therefore no surprise that the term ‘Behaviour Change’ is now ubiquitous both in government and social change circles. Read More
A recent study we conducted ascertained that by developing a new communication strategy with customers, it would impact and improve 8 other measures of importance and dissatisfaction to customers, and significantly increase loyalty. Read More
Audience Group is offering Australian Marketing professionals and students the chance to win a 9 book collection, valued at over $400. Read More
The community manager arguably plays the most important role in a social media marketing strategy as he/she engages with the organisation’s audience on a daily basis. It is essential that as the online audience responds to posts and openly voices their personal experiences with the organisation, a community manager is present to rapidly reply to audience feedback in a way that enables the audience to feel positive about the organisation. Read More
Mentoring is important because it provides individuals with the opportunity to develop and become more competent in their current roles as well as preparing them for career growth opportunities in the future. Read More
Marketers today face many challenges relating to tech, resourcing, ideas, suppliers, customers, and products and to succeed need to call upon similar traits; Read More
Nominations for the 2022 CMO50 are now open to the top Australia-based marketer within an organisation with responsibility for the vision and strategy of their company’s marketing function. Read More
This is the second of a three-part series where we look at the impact of the state of economic and consumer affairs on consumer perceptions and discretionary spending. In this part, we explore what leading Australian Marketers’ burning questions are in relation to consumers and their current mindsets. Read More
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