Member Profile: Amanda Vanelderen

September 27, 2022 0

I’d looked to AMI for resources when working client side in corporate and gov marketing roles. When I started freelance copywriting 6 years ago, I wanted to ensure my past experience was giving me the credibility to stand out as a content specialist. Read More

Help wanted. Marketing and migration

September 27, 2022 0

There will be more opportunity for marketers to migrate to Australia following the recent Jobs and Skills Summit, when the Federal Government announced the migration target will be raised from 160,000 to 195,000 this financial year, with all the extra 35,000 places being allocated to skilled migrants. Read More

Behaviour Change. Expecting the unexpected.

September 27, 2022 0

Changing human behaviour is crucial to meeting the challenges facing society today. The climate emergency, ongoing and re-emerging pandemics and epidemics, the rise in addictive behaviours and political polarisation are just a few of the broad and complex issues we face. It is therefore no surprise that the term ‘Behaviour Change’ is now ubiquitous both in government and social change circles. Read More

Insight Means Cause and Effect

September 27, 2022 0

A recent study we conducted ascertained that by developing a new communication strategy with customers, it would impact and improve 8 other measures of importance and dissatisfaction to customers, and significantly increase loyalty. Read More

What Is A Community Manager And Why Are They So Important?

September 27, 2022 0

The community manager arguably plays the most important role in a social media marketing strategy as he/she engages with the organisation’s audience on a daily basis. It is essential that as the online audience responds to posts and openly voices their personal experiences with the organisation, a community manager is present to rapidly reply to audience feedback in a way that enables the audience to feel positive about the organisation. Read More

Measured marketing in mad times: Part II

August 24, 2022 0

This is the second of a three-part series where we look at the impact of the state of economic and consumer affairs on consumer perceptions and discretionary spending. In this part, we explore what leading Australian Marketers’ burning questions are in relation to consumers and their current mindsets. Read More

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