Continuing Professional Development (CPD) essentially ensures that you continue to be proficient and competent in your profession while also providing you with the essential skills and expertise that can assist you in progressing your career as a professional marketer Read More
As a graduate of Harvard Business School and Harvard Medical School, I have a thirst for knowledge, keeping up with the latest, cutting edge techniques. My motivation for joining AMI was just that. Meeting ambitious, like minded people who are inspired to change and impact the world through marketing. Read More
How can marketers effectively translate complex data and findings into formulating simple, coherent and compelling campaigns? And while we know personalisation builds loyalty, how can we avoid it from crossing into the creepy?
Storytelling and Personalisation are the next frontier for marketers and ANZ’s Brand Academy is equipping its teams with new skills to exceed consumers’ changing expectations and help them meet their financial wellbeing needs. ANZ’s Head of Brand Strategy & Marketing, Kate Young tells all. Read More
The reset to a growth mindset across Australian organisations also shone through this year’s State of the CMO. More than four in 10 (41 per cent) said leading growth initiatives is a key priority set by the CEO in 2022. And the lever for growth is customer acquisition. Read More
AMI Chair, Andrew Thornton, said: “we are proud to partner with Blackmores and provide the AMI’s support for the Vitality Brand Masters program. Ongoing professional development is critical in underpinning career progression for today’s marketer and the Vitality Brand Masters program enables marketers to build the contemporary skills and competencies required for today and into the future.” Read More
“My career trajectory is fuelled by my inclination for surrounding myself with senior business and marketing mentors (shout out to my trailblazing GM Chrissie Maus!) so I’m thankful for the platform AMI provides to connect with like-minded people. ” – Michelle Fifi Read More
The Australian Marketing Institute, the leading body for marketing professionals in Australia, has appointed Bronwyn Powell as its new Chief Executive Officer. Ms. Powell brings to the role a wealth of marketing and leadership experience. Most recently, Ms. Powell was Marketing Director for Mars Food Australia Read More
“I love being a member of Australian Marketing Institute (AMI), being part of a wider community of like-minded people that deal with similar situations in day-to-day work life. It’s a great chance to connect and network with new people. ” Read More
“T-shaped skills refer to a special type of qualities that make an employee valuable to an organisation. A T-shaped individual possesses excellent knowledge of, and skills in, specific areas of marketing and is good at working with others in a collaborative way.” Read More
If you’d like to attend, take advantage of a special AMI Australia discount. Reduce the ticket price by $400 by using the discount code: AMIMEMBER20 when going through the checkout. Read More
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