This article was contributed by Mumbrella
Australia’s largest media and marketing conference, Mumbrella360, is just around the corner. Returning to the stage for the first time since 2019, the two-day event packs a program filled with a stellar line-up of high-profile leaders from around the globe.
Taking place between 20 and 21 July at the Hilton Hotel in Sydney, the event is set to attract around 2000 delegates across five content stages and 14 Masterclass sessions, along with multiple networking opportunities with professionals from advertising, media, communications and health agencies and organisations.
The award gathers many international senior industry leaders, including James Stirling, former head of BBC Music, now executive editor of BBC 100. As the British public broadcaster marks its centenary, Stirling – who’s been tasked with leading the celebration – will share insights on how to manage an iconic brand’s reputation and tap into the power of cultural moments.
Also joining the line-up is Denver-based Peter Sloterdyk – the former CMTO of Koala, Grindr, and Netflix head of Original Series marketing – who will share his experience with the foundational building blocks of transformative leadership that empowers teams to embrace change and secure success.
Locally, some of Australia’s best-known industry talents will also take part in the event, including Alex Spurzem, general manager of Samsung Ads Australia. The audience will have a valuable chance to tune in as Spurzem shares his knowledge on how to navigate addressable TV, ways to effectively manage frequency capping, optimise creative, build identity strategies, create meaningful measurement and find the right audience.
Presenting findings in an exclusive research session is the founder and partner duo at Forward Scout. In this exclusive reveal, the research taps into the truest, most unfiltered opinions that go through Australian agency CEOs, CCO and CSOs’ heads about the nation’s creative and cultural industry. Is Australia a creative hot-house or a moribund incubator? That’s for you to find out.
Meanwhile, Pickstar’s James Begley will recount the journey of how his company went from zero revenue in lockdown to tripling its local and international headcount, two years later. He’ll speak on how to make innovation happen without the benefit of a physical cluster, and why companies – both large and small – should think differently about their development.
And Tim Riches of Principles will address the dilemma that every marketing professional faces daily: how do you build meaningful relationships with people who don’t really want to spend time with you? With insight-based, actionable strategy starting points, this session is valuable for brands that strive to be more than low involvement.
Also confirmed are 14 masterclasses which will provide workshop-style sessions to answer some of the biggest challenges in the industry.
They include a session on how brands should navigate a world of changing privacy regulations and technical limitations. With speakers from IAB Australia, the masterclass will navigate you through the maze to share the five most important things that need to be addressed by every Australian brand and agency as they build out cross-regulatory compliance strategies.
At the same time, one masterclass will examine importance for companies to reassess their brand safety. With the backdrop of a competitive news cycle, DoubleVerify’s Imran Masood will outline the most significant brand safety changes and give marketers five actionable steps to help drive campaign performance whilst safeguarding their brand.
Meanwhile, Moensie Rossier will take a fast-paced tour of what not to do when it comes to using empathy. Think Coon cheese, Scott Morrison and his response ‘as a father’ to the Parliament House sexual assault allegations, and Cricket Australia and its Tim Paine fiasco. Moensie will show the dos and don’ts for brands to utilise effective empathy through positioning, culture, values and experience.
Last but not least, keynote speaker, trainer and coach Theo Kapodistrias will work through how you can simplify your language to amplify your message. Discover the five ‘Cs’ of successful communication across speaking, text, emails, audio and video, and make sure your voice is heard in the ever-increasing battle for attention.
Mumbrella360 will kick off on 20 July, with two conference days featuring six streams of content from Gender and Culture and Breakthrough Thinking to Sustaining Tomorrow and Sound & Screen.
If you’d like to attend, take advantage of a special AMI Australia discount. Reduce the ticket price by $400 by using the discount code: AMIMEMBER20 when going through the checkout.
This article was contributed by Mumbrella