What is Conversational AI?

This article was contributed by The Evolved Group

Having a thorough, accurate understanding of what customers truly think and feel about brands enables companies to make confident decisions to help drive their growth. Traditionally, brands have used methods such as long-form surveys and focus groups to gather feedback from their customers about their attitudes and preferences. However, the emergence of Conversational AI and advanced text analytics has enabled brands to reap the benefits of qualitative insights, at quantitative scale – letting your customers tell you what’s really important to them!

We’ve created a brief video to explain what Conversational AI is and why you should be using it to power up your CX program!

This article was contributed by The Evolved Group

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