Want to get your message across to your target audience in a way that cuts through and meets your objectives? Many businesses are starting to use video as part of their content strategies, but simply Read More
Here’s a fun fact. Did you know that the open rate for SMS is 98%? Sending personalised, targeted SMS messages helps you stay connected and engaged with your customers in a way that email Read More
Since the GDPR and Cambridge Analytica’s controversy, it has brought worldwide attention to the issues of data privacy and consumer trust. Marketers around the world have been forced to show their commitment to consumer privacy Read More
People love stories because they can create an emotional connection and leave a lasting impression. One of the best ways to do this is by using video. Video storytelling is an effective way to communicate Read More
In today’s world, the marketing and advertising professions are rapidly evolving as new technologies and tools are adopted to cater to the current world of business. Strong future growth is projected for these fields in Read More
Many have written about what makes the ideal mentor, however comparatively less attention has been given to the other partner- the mentee. Like mentorship, menteeship requires specific behaviors — without which the mentee’s success may be threatened, Read More
Green Hat and the Australian Marketing Institute have formed the B2B CMO ADVISORY COUNCIL to provide direction for the development of the Green Hat / AMI B2B Marketing Research report; an industry initiative to research Read More
Often seen as a cost centre, many businesses struggle to understand that marketing can make a business money. That’s right. Marketing, when done correctly, will increase your revenue. Yet it is all too common to Read More
The most exciting yet equally stressful time of year is here. Yes, Christmas is upon us again! Corporate Christmas gifts are a great way to secure client relationships as it shows gratitude for their loyalty Read More
Australia’s leading professional association for marketers, the Australian Marketing Institute (AMI), is pleased to announce the appointment of Icon Agency as the official PR Partner for all AMI’s national communications for a second-consecutive year. Icon Read More
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