Green Hat and the Australian Marketing Institute have formed the B2B CMO ADVISORY COUNCIL to provide direction for the development of the Green Hat / AMI B2B Marketing Research report; an industry initiative to research the latest usage, trends and direction for B2B marketing in Australia.
The major themes covered include:
- Marketing strategy
- CMO/marketing role in business
- Content marketing
- Digital and channel marketing
- Measurement, analytics and data
- Marketing technology
- Sales and Marketing alignment
- Account-based marketing
Green Hat has been developing the B2B Marketing Research report since 2011 in collaboration with Australia’s leading industry associations and has approximately 500 annual participants annually.
This year, for the 10th edition, participants will receive a complimentary pre-release copy of the 2020 report in December. Three survey respondents with the most insightful suggestions for future report development will get a choice of a July® Carry-on Power Bank Case or Sennheiser 4.5 Noise Cancelling Headphones (valued at $295!).
To learn more about the 2020 B2B Marketing Research Report or the B2B CMO Advisory Council, visit www.green-hat.com.au/b2b-report.