AMI Announces second-consecutive- year partnership with Icon Agency

Johanna Herrera, Alyce Lopez Brierley, Lynda Cavalera, Erin Dowling, Matthew Thomas, Alex Tanner, Andrew Thornton, Camelia Vasile [Pictured left to right] attended a strategy workshop at Icony Agency to align AMI’s PR efforts with its business pillars.
Australia’s leading professional association for marketers, the Australian Marketing Institute (AMI), is pleased to announce the appointment of Icon Agency as the official PR Partner for all AMI’s national communications for a second-consecutive year.

Icon Agency will work to amplify AMI’s current media presence, working hand in hand to align their PR with AMI’s other marketing activities to reposition the marketing profession and set the Certified Practising Marketer designation as the gold standard.

Announcing the continued partnership agreement, AMI Chair, Lynda Cavalera, said she was delighted to be working with Icon Agency once again.

“Following the success of the partnership in 2018, we are thrilled to get Icon on board for another year. We look forward to working with Joanne Painter and her team, to help the Australian Marketing Institute deliver on its mission through PR, including progressing thought leadership and the marketing profession” Lynda added.

“Icon will build on our strategic positioning and media insights to build professionalism in the industry, reaffirm the importance of ongoing professional development and celebrate excellence in marketing at our annual Awards nights.

“Icon is an experienced and reputable partner. We appreciate the opportunity to partner with such a well-established agency,” Lynda said.

Icon Agency is one of the early adaptors of the integrated model, combining in-house strategy, creative, digital, (UX through to development) and PR to offer end-to-end communication services.

Icon Agency Managing Director, Joanne Painter, is pleased to be partnering with the AMI again and sees the partnership as an opportunity to further align PR and Marketing.

“As long-time members of the AMI, we’re delighted to be working with them for a second-consecutive-year. The enrichment of this partnership developed over the years, allows us to work cohesively, to nationally promote the marketing profession,” added Mrs Painter.

The AMI is Australia’s professional association for marketing professionals. As marketers are continually faced with transformation within the industry, the AMI exists to keep its growing community of 50,000 marketers and 4000 members up to date with the latest developments and key trends.

For further information or any queries, please contact:

Erin Dowling

Account Manager

(03) 9901 5010


Alexandra Tanner

Account Coordinator

(03) 9907 5022


About Australian Marketing Institute (AMI)

The Australian Marketing Institute is the requisite organisation for professional marketers and authoritative voice of Marketing in Australia. With the largest network of marketers in Australia, the Australian Marketing Institute has been supporting progress in the careers of our members and advancing the marketing profession since 1933.

For details on the AMI, please visit:

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