Want to get your message across to your target audience in a way that cuts through and meets your objectives? Many businesses are starting to use video as part of their content strategies, but simply producing and launching a video isn’t enough to engage and convert members of your audience. In this article, learn some simple tips for creating impactful engaging video content from AMI’s upcoming workshop facilitator, John Leonard, Founder of UVideo and Spotlight Productions.
1. Have a purpose
One of the great things about video is that it can easily cater to a variety of purposes. So, whether your business requires instructional material to train staff, or you need content to showcase at a conference, you can create video that suits your needs. All you need to do is establish the purpose of your video before creating it. That way, you’ll avoid having unclear, muddled messages.
2. Know your audience
You would never market your product or service without first knowing your target market in detail. That’s why establishing your audience is so vital during the process of planning your corporate video. This allows you to better form and deliver key messages, as well as understand the pain points, questions and concerns of your customers so you can address them in your content. That way, you’re providing relevant information to your viewers and also providing value, which brings us to our next point.
3. Provide value
What’s the point of rolling out a suite of videos if your audience won’t find them useful? Provide value by addressing the right questions and concerns of your customers, and think about what type of video will best suit your audience. Do they require an instructional video about how to use a product? Or perhaps some testimonials would help to instill a sense of trust.
Family Life – Caring Communities initiative
Spotlight Productions has worked and collaborated with Family Life on various projects and initiatives. This particular project involved working with Family Life on the Capable Communities initiative to help raise awareness and to increase donations.Make it short and simple. What’s the point of rolling out a suite of videos if your audience won’t find them useful? Provide value by addressing the right questions and concerns of your customers, and think about what type of video will best suit your audience. Do they require an instructional video about how to use a product? Or perhaps some testimonials would help to instill a sense of trust.
4. Make it short and simple
It’s estimated that after about 90 seconds, viewers start to lose interest in the video they’re watching. That’s a window of only one and a half minutes to make an impact or get your message across. To make your video concise, make sure that you’re planning it properly. Create a storyboard and a timeline and marry these up with a script. This will give you the best chance at creating a video that is neither too crammed, nor lacking in information.
5. Want to learn more about crafting video testimonials that inspire trust and build brand equity?
Learn from the best in the business, John Leonard founder of Uvideo and Spotlight productions, as he shares his secrets on mastering the craft of producing customer testimonial videos. A Practical workshop for organisations who want to produce regular high quality video in house, the event is held via virtual classroom or face-to-face in Melbourne on Thursday 28 November, and is a Masterclass that can not be missed!