CMOs are expected to drive growth. Yet while research released in Q2 earlier this year (2018) highlighted that CMOs are increasingly activating on growth-driving activities, many are still stuck in the traditional role of brand Read More
After the launch of Amazon on Australian shores, you’d be forgiven for thinking customer service is less about support and retention than it is about lightning-quick order fulfillment. However, even as the retail giant races Read More
Customer empowerment is heightening the job security risks of chief marketing officers, who are struggling to keep up with new digitally driven ways to engage, satisfy and enrich the experience of more mobile, savvy and Read More
In the new world of commerce, with various paths to purchase, it will be harder for brands to influence the consumer, writes Vanessa Matthijssen, Partner, Monitor Deloitte, Strategy Consulting.The rise of voice ordering and private label Read More
The following interview was originally published by the CMO Council in their Marketing Magnified e-journal. They asked Chief Martech‘s Scott Brinker eight great questions about martech for marketing executives. 1. How would you characterise the state of marketing technology discovery, Read More
What makes a successful transformation? Many companies understand the need for change before disruption, but few are able to emerge victorious after long and at times contentious transformation programs. Here we summarise the findings reported Read More
If the lifeblood of the new digital economy is data, then its heart is digital trust. It’s been long established that building – and keeping – the trust of customers is a non-negotiable, writes Steve Ingram, the Read More
So much has been written about the prognosis for CMOs, much of it negative. It is Deloitte’s view that their future prognosis is not so bleak, but the role and function needs to evolve at a Read More
When is comes to designing experiences such as websites or apps, not all companies have gotten a handle on mobile-first technology. The consumer world, however, has gone mobile and Google is moving to a mobile-first Read More
There is a competitive advantage, arguably more powerful than any other. Patrick Lencioni argues the seminal difference between the most successful companies and those that are mediocre has less to do with smarts and know-how Read More
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