For more than 40 years, the Monash Marketing Awards for Excellence have celebrated the discipline of marketing and acknowledged outstanding marketing students. This year, Sean Woo received the Tony Palmer Award, which includes 12 months Read More
Videos are now the most powerful content type on social media. With Facebook and Snapchat reporting 8 billion+ and 10 billion+ daily video views respectively, and Instagram stories recently hitting 150 million daily users, it’s no Read More
Is DIY 2.0 really a threat to Market Research? A lively YouTube video debate with Ray Poynter, Edward Appleton, Kathryn Korostoff, & Nikki Lavoie. About Ray: Ray has spent the last 40 years at the Read More
Living in a world where professions and trends are constantly evolving, it is important to designate time towards learning what is new in your industry. The best way to build on your knowledge gained through Read More
One of the most interesting areas of digital infrastructure that companies are putting in place today are ‘Digital Experience Platforms’ (DXPs). Digital disruption is the flip side of digital opportunity and it’s an unstoppable force. Read More
Procter & Gamble’s chief brand officer recently told the digital advertising industry that it needed to grow up. Doing so prompted frustrated chief marketing officers (CMOs) to take their advertising in-house, in recognition of the Read More
Here’s where to start if you want to build your following, raise your status and become an influencer on the business social media platform. Jim Keenan says he’s probably on LinkedIn more than he should Read More
Crisis communication is a fascinating subject – and there’s no shortage of current material to put under the microscope. Cricket Australia, banks, KFC, data breaches – you could spend weeks pulling this stuff apart. During Read More
The Chief Marketer’s Role In Digital Transformation: Q&A With ‘Global CMO’ Author Greg Paull Digital transformation is the topic on everyone’s lips these days, particularly in marketing circles. What it is, how it manifests and, Read More
A joint study, Marketing Resource Management in the Age of Intelligence, conducted by Simple in collaboration with AMI has revealed that marketers struggle to obtain a big-picture view of key marketing activities such as planning, Read More
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