2022

As marketers, we are inundated with data from a smorgasbord of sources, which can sometimes become overwhelming. This means that some businesses don’t utilise the full potential of the data because their systems are unable to make it meaningful for them. As costs rise and attention plummets, marketers have the challenging task of building awareness. So, without the right insights, how can we ensure our message reaches our customers in the most cost efficient and sustainable way, that delivers results every time?   Read More

In late 2021, Quantcast set out to understand what challenges would face marketers, agencies, and publishers alike in the year ahead, and where opportunities to succeed can be found. Following a comprehensive survey of almost 600 marketers and media professionals in the region, a few clear trends around what the industry expects to navigate in 2022 emerged. Read More

Social media and digital marketing are full of people telling you why you should use a particular product or service, but nothing beats the authenticity of hearing from others and their experiences. Testimonials and case studies are a tried and proven method of communicating why users should trust you, and with the growth of video becoming the main source of content people seek, why not combine the two?  Read More

There are many segmentation approaches available to describe and classify consumers, which can make it difficult to know which is going to be most useful when designing behaviour communication and marketing strategies. To understand if your segmentation is really working for you, read our latest article from Rob MacDougall, CEO of TLF Research. Read More