Food for Thoughts

Before we get into the “how or why” let me ask you a validation question first. Have you ever been asked by your manager or CEO “I have registered for a tradeshow that starts in Read More

Australian marketers are increasingly focused on building audiences, but fewer are creating content for them versus for their brand, says the Content Marketing in Australia 2018: Benchmarks, Budgets, and Trendsreport. According to the report sponsored by Read More

The pace and evolution of business intelligence solutions mean what’s working now may need refining tomorrow. From natural language processing to the rise in data insurance, we interviewed customers and Tableau staff to identify the Read More

Digital transformation is a relatively recent phenomenon defining an entirely new era, comparable to the industrial revolution of the early 1800s.  Driven by technology, digital transformation is an underlying shift in the way live, work Read More

Plenty has been said about Amazon killing retailers in the US, and soon in Australia, but smart retailers like US homewares business Williams-Sonoma provides a blueprint of great service and customer-focused innovation that Australian retailers would do Read More

“This month, a career-long aspiration comes to fruition. My dear friend and Potentialife partner, Tal Ben-Shahar, and I are excited for the arrival of our book, “The Joy of Leadership”, published by J. Wiley. After so Read More

The New World I am sure that all you hear about these days in your business is the rise of digital and the threat of disruption. Whether it is digital in the form of social Read More

The rate of technological change we are currently experiencing is astounding. A few years back, smartphones didn’t even exist, and 40 years ago there were no computers. Now everyone walks around with a computer in Read More

Amazon is less than a day away from launching their online retail service in Australia with a soft launch set for tomorrow afternoon. This means that you will soon be able to buy everything from food to Read More

A National Australia Bank (NAB) ad runs alongside a story of a regulator’s enquiry into a competitor (CBA). Is this taking advantage of a competitor’s misfortune and therefore genius media placement, or is the regulator’s announcement Read More