Amazon Australia Launch: Everything You Need To Know

Amazon is less than a day away from launching their online retail service in Australia with a soft launch set for tomorrow afternoon. This means that you will soon be able to buy everything from food to electronics without paying exorbitant international shipping fees. As the launch inches closer, more and more questions are being answered about Amazon’s arrival in the Great Southern Land.

We’ve rounded up everything you need to know.

Amazon’s decision to finally bring its online shopping platform to Australia is huge news. The US-based mega corporation has dominated every market it has chosen to enter, leaving CEO Jeff Bezos very rich and its huge customer base very satisfied (its employees haven’t always been so lucky). If Amazon Australia can deliver on the holy trinity of product choice, speed and price, there’s no reason to think Australia will be any different. Here’s a primer of the available information we have so far, along with some expert analysis for the things we don’t.

What Is Amazon?

Amazon is an e-commerce giant that was founded in 1994 by Jeff Bezos and started as a bookstore. Currently, it is the fourth most valuable publicly traded company in the world behind Apple, Alphabet and Microsoft.

Amazon’s logo has an arrow pointing from A to Z because they now don’t just sell books, but everything from A to Z. The arrow also looks like a smile, so that’s cute.

How Do I Access Amazon Australia?

Amazon’s Australia website will be operational at Currently, you can access the website to purchase books and apps, but not any of the products you find in international retailers, like video games, baby, beauty and tech products.

When Is Amazon Coming To Australia?

All signs pointed towards sometime before, or on, the world’s biggest online sales day: Black Friday, November 24. An internal Amazon email sent to Marketplace sellers that Amazon Australia set a soft launch date of 2pm AEST, Thursday November 23.

During this time however, only a limited number of customers were able to access and use the site. The site didn’t go fully operational the following day as many suspected. We still haven’t heard a thing about an official launch. Amazon is keeping that card so close to their chest it’s digging into their rib cage.

If we were going to guess, we’d say late this week or early next week are pretty good bets. Start checking the site from November 30

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