With all the talk about data privacy and the capturing of data, it may come as a surprise to some of you that some millennials are considering selling their personal information. Real data ownership will Read More
With the continued rising costs in the East. More and more families and businesses are moving out West looking for bigger and greener pastures. This article, by Bernard Kassab of Designeri.Am focuses on the marketing industry Read More
The C-suite is being transformed by digital transformation. If we look at how different marketing functions have evolved, it’s plain to see that a decade ago, there were no Chief Digital Officers and Chief Experience officers. Read More
These days anything on social media is public domain. However, recruiters are faced with a real dilemma when it comes to looking at a candidate’s social media footprint. It’s true that social profiles do paint a Read More
TrinityP3’s Zena Churchill argues that not only is the term ‘agile marketing’ being misused, it is also being misunderstood. Agile Marketing isn’t just another buzzword. It’s a term that has taken on a life of Read More
Marketing implementation is by no means glamorous. It’s an intricate dance between being productive and shifting priorities. Are you repeating work unnecessarily, navigating foreign toolsets, or battling ineffective processes? If this sounds like you, don’t despair Read More
Two years ago, Strativity launched a nationwide study of 30,183 employed (full or part-time) adults, in order to better understand employee engagement. The study explored the factors that played the biggest role when it came to Read More
Back in April at the MarTech Conference in San Jose, California, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape. So why does it keep growing? Marketers and vendors keep finding Read More
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Bad experiences stick in our memories for longer, according to behavioural experts. Sérgio Brodsky wants to know why more brands aren’t leveraging vulnerability to connect with audiences. Authenticity has been one of the most over-utilised terms Read More
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