The most exciting yet equally stressful time of year is here. Yes, Christmas is upon us again! Corporate Christmas gifts are a great way to secure client relationships as it shows gratitude for their loyalty Read More
Ky Wilson, the Australasian Promotional Products Association’s General Manager of Membership & Marketing, was named a Finalist in the Female Executive of the Year, Female Innovator of the Year and Woman of the Year categories Read More
Global event management technology provider Cvent partners with Australia’s largest professional body for marketers highlighting the significant role event technology plays within an organisation’s marketing technology stack. Cvent, a market-leading meetings, events, and hospitality technology Read More
Academic and Professional Mobility is the most significant driver for shaping the success of the New World. This mobility requires far more than a good education but is also influenced by the crucial role of Read More
Marketing Mag’s hugely popular podcasts are back! Each episode, host Dave Jackson goes face-to-face with a senior marketer from a leading Australian brand. MarCast digs deep into their approach to strategy, branding, customer, tech, team leadership and Read More
Much was written about the General Data Protection Regulation (GDPR) ahead of it coming into force last May, and while the opportunities were highlighted, the overriding reaction from marketers was confusion, frustration and fear. One year Read More
The AMAA recently announced the establishment of a new industry council for the Australian influencer marketing community under the banner of AIMCo (Australian Influencer Marketing Council) to support the channel. The new council provides a Read More
Video marketing is undoubtedly the fastest growing marketing medium online. Yet, despite its incredible impact, the cost and difficulty of creating professional quality marketing videos has put it out of reach for most typical small Read More
According to The Content Marketing Institute’s 2018 Benchmarks, Budgets and Trends, 56% of marketers use in-person events as a top marketing strategy to advertise their product and services above digital advertising and email marketing. 80% of Read More
In today’s digital world – marketing technologies are being adopted with the expectation they will create the best results. However, no matter how good the technology is – it won’t influence customers by itself, writes Michael Read More
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