TLF Research are about to conduct a nationwide omnibus-style study of thousands of Australians and are inviting Australian businesses to enjoy some ‘freesearch’ where they can ask some survey questions and get a report with Read More
Regardless of personal opinion about the concept and causes of Global Warming, the fact is the Earth’s resources are limited and it is up to everyone to preserve and protect them. The promotional products industry’s Read More
The Association of Market and Social Research Organisations (AMSRO), Australia’s peak body representing organisations in the research, insights and data industry, today announced that its Privacy (Market and Social Research) Code 2021 has been registered Read More
I’m a curious marketer. I like to explore. I feel like it’s my business to know what’s going on around the place when it comes to marketing, social media, and getting a message out to Read More
Oscar Wilde once wrote that “Good resolutions are simply checks that men draw on a bank where they have no account.” He would not be surprised that research indicates that 80% of New Years’ resolutions Read More
In an Australian first, Tasmania has become the first state in the country to launch a dedicated brand store on Amazon Australia. The move represents a strategic investment by the Tasmanian Government to provide additional support Read More
Social Media as a marketing channel levitated to a new stage in 2020. It took on a new dynamic with audiences and created a space for information unlike any other seen before. With the advent Read More
The #1 challenge B2B marketers faced in 2020 was growing and measuring brand awareness and brand health… The 11th edition of the Green Hat / AMI B2B Marketing Research Report 2021 discusses best practices to help take Read More
We all know that Christmas activity starts well before the holidays, however indications are that Santa has geared up even earlier this year, with sales events in November drawing keen interest from millions of consumers Read More
If you really want to understand consumer behaviour and what will ‘cut through’ in your communication and brand strategy that will appeal to customers, NLP unlocks behavioural attributes that will help you better attract your Read More
Copyright © 2023 | Australian Marketing Institute