Payments, loyalty & technology leader joins Wink
Loyalty, promotions, rewards and incentives leader Think Wink Pty Ltd (“Wink”) is welcoming a new Chief Executive Officer as it begins the next phase of its exciting growth. Read More
Industry Updates
Continuous learning: The mark of a great marketer
Overall, taking these opportunities to learn and grow as a marketer is something I find inspiring. Continually learning really boils down to keeping your mind and eyes open as much as possible each day, adopting and developing skills and techniques in everyday ways. Read More
This year the Australian Marketing Institute has partnered with The Customer Show
The Customer Show brings together 2500+ leading CX and Marketing professionals to create networking opportunities and updates on industry trends from over 100 speakers. It’s here they will be speaking on the importance of aligning your internal business structure to improve your CX. Read More
AMI – ANZMAC Applied Research Grants
The Australian Marketing Institute and ANZMAC (Australia and New Zealand Marketing Academy) today announced a new grants programme (to the value of AUD 30,000) for industry-applied research, to help bridge the gap between academia and industry. Read More
5 reasons graphic design convert prospects into paying customers
There are lots of graphic design solutions out there, ranging from DIY options, online platforms, freelancers, and full-service creative agencies. There are pros and cons to each of them, but importantly, ensure that you engage someone who is ‘better’ than you with design and marketing this way you will have that second set of eyes to ensure your visual strategy aligns well with you overall marketing strategy and brand voice. Read More
Do you really need new research?
In today’s world, and within organisations, there is heaps of information, research, data and insights available that we can readily access at our finger-tips (literally), whether on the internet or within an organisation’s intranet. Read More
Help wanted. Marketing and migration
There will be more opportunity for marketers to migrate to Australia following the recent Jobs and Skills Summit, when the Federal Government announced the migration target will be raised from 160,000 to 195,000 this financial year, with all the extra 35,000 places being allocated to skilled migrants. Read More
Marketers and Restauranteurs – similarities and shared traits
Marketers today face many challenges relating to tech, resourcing, ideas, suppliers, customers, and products and to succeed need to call upon similar traits; Read More
CMO50 2022: Fast facts on the CMO50 alumni as CMO calls for 2022 nominations
Nominations for the 2022 CMO50 are now open to the top Australia-based marketer within an organisation with responsibility for the vision and strategy of their company’s marketing function. Read More
Measured marketing in mad times: Part II
This is the second of a three-part series where we look at the impact of the state of economic and consumer affairs on consumer perceptions and discretionary spending. In this part, we explore what leading Australian Marketers’ burning questions are in relation to consumers and their current mindsets. Read More