Waste, control, precision and growth: Those are the four key imperatives for marketers raised at this week’s Australian Association of National Advertisers (AANA) event in Sydney. The forum, entitled ‘The Media challenge: One year on’, Read More
The Australian Marketing Institute and Colmar Brunton are pleased to present the 2018 Australian Senior Marketers Monitor report. Since 2009, the AMI has worked in partnership with Colmar Brunton to conduct an annual study of Australia’s senior Read More
It was an absolute pleasure to MC, as Queensland State Chair on behalf of the Australian Marketing Institute, the 2018 Marketers Update. The Annual Senior Marketing Monitor is a joint collaborative undertaking between the AMI Read More
Study shows room for improvement in VoC programs I recently had the pleasure of co-presenting a webinar on the current state of Voice of the Customer programs in Australia with Liz Berks from Vision Critical. Read More
The Australian Marketing Institute has invested in updating and developing its portfolio of Professional Development and Certification. Under the leadership of Claire Tester building and refreshing the Professional Development program elements is at the core Read More
AMI Chair Andrew Thornton was delighted to attend the Generation Experience Book launch in March. In Generation Experience, Hunter Leonard details his passion to help mature age individuals start and run a successful business in Read More
The time for struggling to communicate a marketing practitioners worth should be left to a bygone era – a practitioner needs to command every bit the reputability as the CFO or the in-house lawyers do. Read More
“As a business and a nation, our relationship with China is critical to our future economic prosperity. So, the question is not whether you can afford to do business in China, the question is can Read More
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalisation plays a key role as top organisations strive to make experiences as compelling Read More
Collaboration meets joint commitment to provide outstanding professional development services in marketing & promotional products industries The Australian Marketing Institute (AMI) and the Australasian Promotional Products Association (APPA) have established a new partnership with a Read More
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