Monash Marketing Breakfast 2018!

China and Australia puzzles from flags, 3D rendering

“As a business and a nation, our relationship with China is critical to our future economic prosperity. So, the question is not whether you can afford to do business in China, the question is can you afford not to?”  Helen Sawczak – National CEO, Australia China Business Council

Don’t forget to register for the first Monash Marketing Breakfast of 2018!

How do Australian businesses navigate the cultural and political challenges of China’s 23 provinces, five autonomous regions and two Special Administrative regions?

To untangle the intricate web of these challenges, Helen Sawczak (National CEO, Australia China Business Council) and Laura Mattiazzi (Head of NAB Agribusiness, Agribusiness Development Asia Desk) will present fascinating insights on the challenges and opportunities of Doing Business with China, at our next Monash Marketing Business Breakfast.

You’ll hear about businesses that have successfully broken into the Chinese food and agri market through the China Australia Free Trade Agreement (ChAFTA), and you’ll hear stories about the trade challenges facing companies and what to avoid as an Australian exporter. With China now comprising 25% of the world’s online population, you’ll also gain insights into navigating China’s digital landscape – from trends in Chinese online behaviour to practical tips on succesfully accessing the digital Chinese consumer.

Event details
Date: Friday 20 April 2018
Time: 6:45am to 9:00am (registrations from 6:45am to 7.00am – barista coffee will be served)
Venue: Zinc, Federation Square
Ticket prices: Full fee $120.00, Monash Alumni, $70, Table of Eight $790

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